Keyword stuffing negatively impacts your site and hurts your ranking, so only use keywords where they fit and flow naturally. On the other hand, a keyword like “chocolate cake SEO Anomaly recipe” is clearer. You know someone’s looking for a chocolate cake recipe — the search intent is evident.
- It does this by comparing the content of the three top-ranking pages for your target keyword to your content.
- Connect with the people in your neighborhood by optimizing your on-page local SEO.
- This will make sure your content & blog posts are accessible to the most amount of people.
- For example, list items can be considered equally distant to one another, and “the title of a document may be considered to be close to every other term in document”.
- It dynamically creates them from your content based on the query—which is why it’s important to have those heading tags in there.
- Just like with title tags, they are not one of the most significant on page ranking factors by themselves.
Optimize Your Meta Description
Users have an expectation that your page will load quickly and efficiently. To meet their expectations, you need to monitor your page’s speed. It’s important that you see how quickly your page loads and work on optimizing it to perform better. If people come on to your page and only see text, they will feel overwhelmed and leave. A URL that has a lot of random numbers and symbols is not SEO friendly.
Free website checker
For HubSpot customers, our Page Performance tool (under Reports) will allow you to do this. If you’re not using HubSpot, you can try using a free tool like Xenu’s link crawler. It may seem counterintuitive to include external links throughout your page considering we just covered multiple reasons why internal linking is so important for on-page SEO. Write a compelling meta description that summarizes the page’s content and encourages users to click through from search results. Also, the longer visitors are on your website, the more time Google has to crawl and index your site pages. This ultimately helps Google absorb more information about your website and potentially rank it higher on the search engine results pages.
As such, this aspect of technical SEO involves ensuring that your site performs as it should on any device, screen size, or screen orientation. On-page SEO refers to a set of strategies, techniques, and processes that help your content appear as high as possible in the results returned for relevant queries. The higher your site ranks, the greater your search engine visibility and the more traffic you’ll likely receive.
Probably the most logical choice of meta description for such a recognizable product. Apple just highlights what has changed in the latest generation of its product. Organic traffic to one of our pages before matching search intent and after. In our example, that can be definitions of guest blogging and guest post. First, find a site that’s ranking for a keyword you want to rank for.
Internal linking often gets overlooked when it comes to on-page SEO. As your site grows, however, it’s critical to develop an internal linking process. That’s because internal linking helps crawlers explore your site, discover new content, and understand the context of different pages.
Five of them linked to other authoritative websites while the other 5 had no outbound links. Multiple internal links on the same page are totally fine for SEO, just make it look natural and don’t go into extremes. Internal links are a great way to keep the reader on your site. They increase user interaction and bring added value by offering relevant resources or pages. The structure depth is closely connected to the internal links. In conclusion, the key to success online is learning all aspects of On Page SEO.
Search engines can’t see multimedia like images, so they depend on alt attributes to tell them what multimedia is. Including your keyword in your URL instead of a long string of jumbled numbers also makes your site easier to navigate and gives people a better idea of your page topics. This page will provide you with everything you need to know about on-page SEO, from what it is to the factors you need to optimize. Congratulations on completing this comprehensive guide to mastering on-page SEO! You’ve equipped yourself with the knowledge and actionable insights needed to optimize your content effectively.
Schema can enhance your search results with rich snippets like star ratings, product prices, or FAQs. These visual elements make your results stand out and attract more clicks. For example, adding FAQ schema to a page ensures your answers appear directly in search results. Focusing on these elements can significantly boost page load speed and deliver a better user experience. By storing elements like images and scripts on a user’s device, caching eliminates the need to reload these files during future visits.
And the better Google understands your page, the more likely it will be to rank your content for relevant search terms. It’s good to review your on-page SEO strategy often, so you can ensure you’re keeping your strategy agile. With Google’s algorithm continually evolving, it’s important to keep your SEO strategy fresh, so you can improve your rankings. In addition, you should regularly add new pages of content to your site so that search engines will see that you’re hard at work for your customers.